At SXSW 2017, one of the nation’s premier venues for new ideas, Booz Allen Executive Dee Dee Helfenstein discussed the changing workplace, the on-demand economy, and how organizations can attract and retain top talent.
While 40% of American women are the primary breadwinners for their families, the unemployment rate for mothers outpaces that for fathers by 1.5 times, with 7.3% of mothers reporting that they are unemployed. Enter the on-demand economy, which offers flexibility that allows workers to contribute professional value while continuing to act as hands-on parents.
It’s not surprising that women are flocking to these flexible, on-demand jobs. In fact, Intuit projects that 40% of the workforce will be freelance or independent by 2020 (Sources: NYT, Intuit). How can organizations that offer more traditional employment models adapt to recruit, retain, and empower talented women? This question shaped the discussion at “Innovating the Working Mom,” a panel hosted by Booz Allen senior vice president Dee Dee Helfenstein at 2017’s SXSW Interactive.