In the new omni-channel environment, retailers are facing demands for convenience, value, and connected solutions—all to create the ultimate consumer experience. The opportunity for game-changing success is stunning, but the benefits are matched by some daunting challenges. From cybersecurity to privacy, retail leaders must understand this revolution to reap its rewards while minimizing business threats.
This industry revolution is taking shape in response to four key factors that impact business today—and tomorrow.
- Technological advances are in their infancy.
- Analytics are creating the ultimate consumer experience.
- Cybersecurity demands attention from the C-suite.
- Consumers expect privacy.
Meeting change on so many fronts will lead some to play it safe, but today’s retail landscape doesn’t favor slow-developing strategies.
Retailers need an agenda to excel—and win—now. In this viewpoint, Booz Allen's experts explain the elements of the retail revolution as well as what retailers must do to thrive amid disruption.