Experiential Analytics

Booz Allen’s experiential technology design process is built on decades of work in experiential analytics, modeling and visualization, simulation, facilitated exercises, wargaming, and other advanced analytical techniques, all individually tailored to our clients' missions. Each of our five steps is designed with our clients’ unique operations and business processes in mind.

We partner with our clients to identify their critical challenges and needs and draft a purpose statement to address them. Types of strategic assessments performed may include:

• Baseline assessments
• Vulnerability assessments
• Threat assessments
• Risk assessments

Following the assessment, we decide on one or more approaches to address the client’s challenges. There are four paths to choose from:

• Research & Experiments collect data to uncover an underlying “truth” or test a hypothesis, enabling clients to test ideas and establish cause-and-effect relationships through controlling variables. Types of analytical research performed may include qualitative research, quantitative research, historical research, and experiments.
• Modeling & Simulation develops data as a basis for making decisions. This path applies decisive analytical solutions to situations where meaningful real-world exercises would be too difficult or expensive to conduct. Types of modeling and simulation techniques performed may include integrated C4ISR modeling, first principle & engineering modeling, campaign analysis, stochastic tracking simulations, advanced simulations analysis, agent-based models, and process models.
• Wargames provide a framework to better understand the future or the unknown. This path tests theories and hypotheses about possible future circumstances and courses of action. Simulation training event types may include scenario planning, seminar wargame, wargaming, and strategic gaming.
• Exercises can be used to develop, implement, and measure the effectiveness of plans and procedures, and evaluate performance against those plans. Exercises performed may include seminars, workshops, tabletop exercises, drills and exercises, functional exercises or command post-exercises, and full-scale exercises or field training exercises.

Once the assessment is complete and the analytical techniques are chosen, the design process begins. Experiential Analytics is supported by Design House, an in-house studio that designs and develops products to efficiently bring your stories to life.

A thorough analysis of simulation results captures key insights and recommendations. Types of strategic analysis performed may include:

• Policy analysis 
• Strategic analysis 
• Systems analysis
• Operations research
• Thought experiments

After analysis, the process returns to Step 1 to determine if additional strategic simulations will provide further benefit to the client.