Despite the explosion of big data in recent years, less than 0.5% of data is being used to help guide decision making. The time is now—organizations must transform themselves through data science.
Data science is the art of turning data into insights to inform decisions. When used effectively, it can bring higher productivity, greater returns, and overall improved performance to organizations. Many organizations have been collecting data for a long time, which means they're now well-positioned to use data science to drive mission and business success. A focus on data science helps organizations understand past events, predict future trends, and prescribe optimal courses of action. Ultimately this will lead to improved operations, differentiated customer value propositions, and competitive advantage.