Booz Allen at SXSW

Scroll down for more information.

Spark the Future. Change the World.

Light up Austin! Meet us at SXSW March 13–16, 2020. We’ll help you shape your next step in tech—whether you’re an entrepreneur, a government leader, a tech strategist, or anyone wanting to use tech to open a better future.

Spark the Conversation–Join us for our Panels

Saturday, March 14, 2020 at the Hotel Van Zandt

Can Your Body Be Hacked?
9:30 am-10:30 am

At the intersection of medicine, innovation and technology stands cybersecurity. The rise of connected medical devices represents significant innovations in patient care which face an unprecedented and diverse set of threats. As soon as a medical device is connected in some way – either wirelessly or wired – the medical device becomes easier to disrupt, and the potential disruption much more severe. There is an emerging need for cybersecurity and public health professionals to work together as we combat vulnerable channels to our biological data and get ahead of cyber bioterrorism. The medical device ecosystem is at a critical moment where strong leadership across industry, government and public is needed—join us as we discuss cyber health preparedness for a secure connected future.



  • Jeff Tully, Anesthesiologist + Hacker, UC Davis Medical Center
  • Dr. Aftin Ross, Senior Scientist, Center for Devices and Radiological Health, FDA
  • Benjamin Landy, Editor, Fast Company
  • Rob Suarez, CISO, Becton Dickinson
Code War: Defense in the Age of AI
11:00 am – 12:00 pm

Artificial intelligence is dramatically changing the way we work, live, and interact. In no other areas do AI applications have the potential for greater impact, than within the domains of national security and defense. As the U.S. Department of Defense moves swiftly to “harness the potential of AI,” it is also racing against the clock to chart a course for its use in a way that aligns with American and democratic values. Join our futurists as they discuss the moral, ethical, and legal challenges presented by AI technologies and how the DoD’s doctrinal and engineering-based legacy is providing a foundation for the principled use and scale of AI applications.



  • General John Murray, Commander, Army Futures Command
  • Horacio Rozanski, CEO, Booz Allen
End Zone to Combat Zone: New Science of Performance
12:30 pm – 1:30 pm

As today’s threats evolve, the pressures on our service men and women to perform at the most elite levels of physical and mental acuity are dramatically increasing. At the same time, advanced data analytics and mobility platforms provide deeper insights into our unique physiological states. Sports medicine is rapidly adapting to leverage the opportunities presented by these technologies—taking pro-athlete readiness to the next level. Together, technologists, pro-athletes, and military leaders can engage pro-athlete training insights to optimize the field performance of those who serve. Join us as we explore the future of human performance for the nation’s elite fighters and thinkers.



  • Dhani Jones, Former NFL Linebacker, Investor, Qey Capital Partners
  • Rob Moeller, Director of Military Teams, WHOOP
  • Sonya Rahmani, Senior Associate, Booz Allen 
  • Michael Baum, Branch Chief, Trainers/Human Dimensions, U.S. Army
Defining Human Emotions: AI’s Next Level
2:00 pm – 3:00 pm

Artificial Intelligence is defined by algorithms and mathematics whereas human emotion, in contrast, is subjective and difficult to define. Looking into the future, your personal robot will be able to sense your mood and either record symptoms of depression or trigger products to fill your fun tank. How will it know the difference? As artificial emotional intelligence capabilities evolve, the race to decode and define emotion is becoming increasingly central to the understanding and management of this technology. Anticipating the next wave of exploration, codifying human emotion will be essential to AI’s ability to recognize our feelings, predict our behavior and, eventually, influence human patterns. Join us as we examine and define the future of our feelings in an artificial reality.



  • Mark Sagar, PH.D, CEO Soul Machines
  • Steve Escaravage, SVP, Booz Allen
  • Seth Colaner, AI Editor, Venture Beat
  • Cortnie Abercrombie, CEO and Founder, AI Truth


Democratization of Space
3:30 pm – 4:30 pm

The potential of space has us all wanting access to the realm once reserved only for government agencies. Up until now, space agencies required massive resources to engineer cutting-edge technology to launch ships – and the human imagination – into the stars. Today, modern tech advances have allowed for us all to tap into this new domain. A student in Samoa or an amateur astronomer in Milwaukee can call up satellite imagery, purchase satellite time for research, or pay $100,000 for a CubeSat that previously cost millions. Join us as we examine the changing role of government as the former gatekeeper, the burgeoning private-sector space race, and the implications for the commercialization of space. 



  • Miriam Kramer, Space Reporter, Axios
  • Ellen Stofan, Director, Smithsonian National Air and Space Museum
  • Maj. Gen. Stephen N. Whiting, Deputy Commander, United States Space Force
  • Trey Obering, Executive Vice President, Booz Allen

Experience “The Spark”–Even More to Explore!

Join us for exciting events in several  unique spaces throughout Austin’s Capital Factory and Hotel Van Zandt. ​

Events at the Capital Factory—March 13-15, 2020

  • Show your Spark! Print your own t-shirt!
  • Grab your free pair of Bombas socks
  • Visit our donut and pretzel wall
  • Relaxation room
  • Demos and meetings with subject matter experts
  • Booz Allen career information

Events at Hotel Van Zandt—March 14, 2020

  • Visit the ARcade and see the future through Booz Allen’s eyes 
  • Grab a latte at our coffee bar and lounge 
  • Help us send an underprivileged child to Space Camp 
  • Demos and meetings with subject matter experts
  • Booz Allen career information

SXSW 2020 – Bringing Even More Innovation to Light

In 2019, we brought you a kaleidoscope of ideas and a glimpse at the future of problem solving. In 2020, the future is now, as we spotlight the latest in AI, space, connected health, defense, and more.  

Careers with Booz Allen

Ready to join a team of problem solvers who are tackling mission-critical challenges across the country and around the world? Our team of developers and testers, digital transformation strategists and Agile-certified practitioners work closely with clients to develop and launch secure, scalable systems and services. Interested in learning more? Meet with a Booz Allen recruiter at the following times and locations:

  • March 13, 2020: Capital Factory, 8th Floor, 4:00 pm - 8:00 pm
  • March 14, 2020: Hotel Van Zandt, 2nd Floor, 9:00 am - 5:00 pm
  • March 15, 2020: Capital Factory, 8th Floor, 10:00 am - 4:00 pm

Sign Up for SXSW Updates

Get our latest news

Learn what we'll be up to in Austin as we get closer to SXSW 2020.

1 - 4 of 4