Booz Allen | SXSW

Well, Hello Future

At SXSW 2019, we’re calling on changemakers who are turning big dreams into industry-wide disruption. We believe new technology is illuminating pathways for a better tomorrow and that the convergence of innovation, empathy, and community will change the world.

Join us at SXSW this March to learn how we can work together to translate bold ideas into mission-driven solutions that will create a better tomorrow.

Where to Find Us

Expert Catalyst Series
Courtyard Marriott, March 9    

Explore the intersection of technology and humanity to solve today’s biggest challenges.

» Read More

Future of Technology Showcase
Capital Factory, 8th fl, March 8-12    

Check out our latest tech, connect with our experts, and join our VR gaming tournaments.

» Read More

Citizen Experience Forum
WeDC House, March 10    

Join the conversation about the future of work and our promises to the next generation.

» Read More


Expert Catalyst Series at Courtyard Marriott

What drives you? Our expert panels will explore the enormous potential of tech for public purpose - with VIPs, including former Secretary of Defense and Director of the Harvard Belfer Center Ash Carter, weighing in on the most challenging tech topics of our time.    

Expert Catalyst Series at Courtyard Marriott

How Blockchain Can Tackle the Opioid Epidemic
March 9, 2019, 9:30 a.m. - 10:30 a.m.

More than 115 people in the U.S. die every day after overdosing on opioids. The crisis is fed by the ready availability of prescription painkillers and cheap heroin and the inability to monitor the transition from pain management to use disorder. Blockchain is a distributed ledger database that provides transparency and traceability to ensure the integrity of the data.


Could this technology, or others, be used to bring transparency and accountability to the misuse of opioids to help stem the tide of this national crisis while protecting the integrity of the patient and providing them the care they need? Join a panel of doctors, social entrepreneurs, and technologists who are working to combat the epidemic of a generation.




  • Thomas Mayes, Chief of Staff, Office of Bexar County, Judge Nelson Wolff, Bexar County    
  • Vanila Singh, M.D., MACM, Chief Medical Officer, U.S. Department of Health and Human Services 
  • Victoria Adams, U.S. Government Market Lead, ConsenSys    
Answering the Call: Tech for Public Purpose
March 9, 2019, 11:00 a.m. – 12:00 p.m.

Today’s technologists and entrepreneurs desire a way to contribute to public purpose. There’s a hunger for them to be part of something bigger than themselves or their firms. Government may not be what first comes to mind, yet there are incredible opportunities and a need for top talent to confront the challenges of our time. Join former Secretary of Defense Ash Carter and Booz Allen Hamilton CEO Horacio Rozanski to discuss how technologists can create a future that serves humanity as a whole.



  • Ash Carter, former Secretary of Defense and Director of the Harvard Belfer Center
  • Horacio Rozanski, CEO of Booz Allen Hamilton
Black Swans Lurking in Interconnected Ecosystems
March 9, 2019, 12:30 p.m. - 1:30 p.m.

As the technologies that run our companies and lives become more connected, this ecosystem needs to be secure and consumer privacy equities maintained. Though progress in application layer security has advanced, systemic vulnerabilities in the infrastructure remain, that if exploited, could bring entire networks and industries crashing down. This panel explores what these vulnerabilities are and how to mitigate potentially massive, high visibility service disruptions.   



  • Lily Hay Newman, Staff Writer, Wired


  • Rear Admiral Danelle Barrett, Navy Cyber Security Division Director
  • Jaime Ayinde, Electronic Attach Training Lead, AASKI Technologies, Inc.
  • Kevin Coggins, Vice President, Booz Allen
Ethics and AI: How to Plan for the Unpredictable
March 9, 2019, 2:00 p.m. – 3:00 p.m.

AI is influencing our lives in powerful ways, but are we prepared to handle the unpredictability of tomorrow? This panel will discuss how the intersection of AI and ethics can help plan for the unknown. Speakers will highlight how a leader’s background in ethics can help AI stay beneficial, rather than a threat, to humanity. Panelists will bring unique perspectives from industry to academia that will empower participants to proactively build more transparent, explainable, and accountable AI systems.    



  • Josh Sullivan, Senior Vice President, Analytics, Booz Allen Hamilton    


  • Ryan Welsh, Founder and CEO, Kyndi    
  • Cara Biasucci, Creator & Program Director, UT Austin Ethics Unwrapped    
  • Josh Marcuse, Josh Marcuse, Executive Director, Defense Innovation Board    
Beyond Reality: The Convergence of AI & Immersive Tech
March 9, 2019, 3:30 p.m. – 4:30 p.m.

We’re currently witnessing the coming of age of both AI and immersive technology. The potential for both technologies is incredible but pales in comparison to the convergence of the two through cross reality (XR).


This session will discuss the intersections and applications of XR. For instance, how AI smart agents improve training and simulation and how immersive technology can be used to train AI. Speakers will also dig into the role of location in this convergence, touching on the concept of spatial computing, AR Cloud, and pervasive augmented reality.



  • Cameron Kruse, Lead Immersive Technologist, Booz Allen Hamilton  


  • Corey Jaskolski, National Geographic Fellow, National Geographic    
  • Amir Ebrahimi, Principal Software Engineer, Unity Labs 
  • Ermira Murati, Strategy Lead, Open AI    
Trailblazing Women: Igniting Inclusive Innovation
March 9, 2019, 5:00 p.m. – 6:00 p.m.

Investors make more money when they finance women entrepreneurs, and companies with greater gender diversity on their executive teams are more likely to earn above average profits. Yet female founders received only 2 percent of venture capital dollars in 2017. What gives? Join Booz Allen Hamilton's Chief Innovation Officer Susan Penfield, Vinetta Project CEO Vanessa Dawson, Integris Software CEO Kristina Bergman, and serial entrepreneur and investor Shelly Porges on lighting a new path.



  • Susan Penfield, Executive Vice President and Chief Innovation Officer, Booz Allen 


  • Kristina Bergman, Founder and CEO, Integris Software    
  • Vanessa Dawson, Vanessa Dawson, Founder and CEO, The Vinetta Project    
  • Shelly Porges, Managing Partner, Billion Dollar Fund for Women    


Future of Technology Showcase at Capital Factory | 8th Floor

Visit our expanded office at the Capital Factory on the 8th Floor of check-out our latest tech, connect with our experts, and join in on some mixed-reality fun. This is your chance to experience how we take on the world’s most challenging problems every day—from defending battleships from cyber attacks to using digital platforms to connect consumers with our national parks.

Future of Technology Showcase at Capital Factory

Futurist Talks: Discover New Perspectives on Emerging Technology
Join pop-up talks from experts advancing the future around AI, women in entrepreneurship, quantum computing, and more. Individuals from a breadth of backgrounds will share their multifaceted looks at tomorrow, today.

Adversarial AI & Deep Fakes: What Are the Real Concerns?
March 10, 2019, 9:30 a.m. - 10:30 a.m. 


You’re being punk’d every day, and you probably don’t even know it. In a highly-publicized example, a self-driving car was tricked into misinterpreting a stop sign as a 45mph sign. Understandably so, this example raises real concerns about nefarious applications of Adversarial AI in defense, but not all of the hype requires immediate concern. Come hear from our head of analytics and Defense Innovation Board Executive Director about what’s real in the current state of Adversarial AI and how the policy landscape will evolve to establish appropriate guardrails.



  • Josh Sullivan, Head of Analytics, Booz Allen Hamilton
  • Josh Marcuse, Executive Director of the Defense Innovation Board 
  • Kirsten Lloyd, Artificial Intelligence Strategist, Booz Allen Hamilton

Do it for the Brand: The Future of Measuring Brand Strength Through Social Media​
March 10, 2019, 11:30 a.m. - 12:15 p.m.


Remember life before social media? We don’t either. Our digital reality has totally changed the game for brands, consumers and policy alike. The brands able to invoke human emotion, achieve consistency and channel an authentic voice through media, benefit the most from our hyper-connected age. From social-consumer protection to keys of mastering trend waves, predictions from FutureTeller Gina Michnowicz teach us why certain brands transcend time and space while others drift behind. 



  • Gina Michnowicz, CEO and Executive Creative Director, The Craftsman Agency
  • Lou Dubois, Director of Content, Hilton: 

XR for DoD: VR, AR and Everything in Between
March 11, 2019, 12:15 p.m. - 1:15 p.m.


Today’s mobility and immersive revolution is converging our digital and physical worlds and dramatically changing how we learn and interact with one another. The potential for them to transform the way we work and operate today are great—especially when it comes to training and operations within the Department of Defense. By using XR to enhance military operations, the DoD will lower financial investment and reduce risk, while increasing the interoperability and cognitive comprehension of its talent. Join our futurists as they discuss how converging technologies will impact our nation’s warfighters.       



  • Munjeet Singh, Vice President, Immersive, Booz Allen Hamilton
  • Lt. Col. Eric Frahm, Chief Product Officer, U.S. Air Force Air Education and Training
  • Pete Morrison, Co-CEO, Bohemia Interactive Simulations

Unapologetic: Women of the Future Blazing Trails and New Pathways

March 10, 2019, 12:30 p.m. - 1:15 p.m.


Women who lead, pioneer, or take the road less traveled hold one of many things in common – the uncanny ability to brave the elements. In the face of bias, scrutiny, and judgement, she stands tall in her unique contributions to both industry and community. The women featured in this futurist talk will share their expertise on trailblazing through life, owning their successes, and setting the new normal for our female future.



  • Nyla Beth Gawel, Vice President of Solutions, Booz Allen Hamilton
  • Vanessa Dawson, Founder & CEO, Vinetta Project
  • Shelly Bell, Founder, Black Girl Ventures
  • Army Major General Tracy Norris, Adjutant General, Texas Military Department

We the People: Crafting and Delivering the Future of Our Government
March 10, 2019, 2:00 p.m. –3:00 p.m.


Whether government institutions proactively encourage, rather than stifle private-sector innovation, remains an open question. This talk will explore the intersection of public purpose and projected innovations able to fundamentally disrupt citizen services and amplify the role of automation in the future of government.



  • Dee Dee Helfenstein, Executive Vice President, Solutions Business, Booz Allen Hamilton
  • Rob Nail, CEO, Singularity

Lurking Black Swans
March 10, 2019, 3:15 p.m. - 3:45 p.m.


Within our connected infrastructure, there are systemic vulnerabilities able to bring entire networks and industries crashing down. Modern technology applications depend heavily on synchronous operation.   This talk brings together experts able to break down one infrastructure system dependency and offer their predictions of what’s next in terms of resilient synchronization solutions across industries.



  • Michael Calabro, Senior Lead Engineer, Booz Allen Hamilton
  • Ganesh Pattabiraman, CEO, NextNav

Quantum Computers for Data Science...In Space!​ 
March 10, 2019, 4:00 p.m. - 4:45 p.m.


It’s not sci-fi: quantum computing is here and it’s changing the way we look at tough problems. Quantum computers make use of the quantum mechanical properties of special materials to perform calculations in ways that are not possible on traditional computing systems. This talk will give a crash course on quantum computing and describe the current state of the technology. We’ll also focus on a special application of quantum computing (in space!) and quantum applications in the growing field of machine learning. Be there—or not—or both! 



  • JD Dulny, Chief Scientist, Booz Allen Hamilton

Recreation.Gov, A Digital Citizen Story 
March 12, 11:00 a.m. - 12:00 p.m.


The integrated solution,, marks a true end-to-end digital citizen experience – from front end UX, CX, and digital marketing to development, maintenance, and field and technical support. Furthermore, the development formula engaging technology with dual track agile, DevOps and autonomous teams, ties performance to revenue and allows industry to share in risks and lower costs for the government.



  • Julie McPherson, Senior Vice President, Digital Solutions, Booz Allen Hamilton
  • Haluk Saker, Vice President, Digital Solutions, Booz Allen Hamilton
  • Will Healy, Principal, Civilian Services, Booz Allen Hamilton

HacktheMachine | Cyber X Maritime 
March 11, 1:30 p.m. - 2:15 p.m.


Data, digital, and computing power underpin the global economy and delivery of life-sustaining services like food, energy, and clean water.  To stay ahead of adversaries that may attempt to attack these bedrock elements, HACKtheMACHINE reaches out to the next generation and engages in conversations about opportunities to innovate, create maritime security concepts, and cause positive effects in a changing world.



  • Brian MacCarthy, Principal, Booz Allen Hamilton 
  • Zachary Staples, Founder & CEO, FATHOM5 

Capture the Moneybag: How to Win Work and VC Funding for Public Purpose Innovation 
Monday, March 10, 1:30 p.m. - 2:15 p.m.


Top-tier venture firm Sequoia Capital is raising up to $12 billion for its global growth fund, and growth and venture funds in the U.S. and China. Entrepreneurs dream of Sequoia Capital -- and for good reason. Sequoia-backed companies now control $1.4 trillion of the combined stock market value. But, did you know the DoD spends over a $100 billion annually on dual use technology? This Futurist Talk digs into how entrepreneurs can find and capture more opportunities within the public sector.



  • Sean Singleton, Franklin Templeton Investments
  • Ben Lamm, Founder/CEO, Hypergiant 

A Strong Belief, Loosely Held: Bringing Empathy to IT
March 11, 2:30 p.m. - 3:15 p.m.


Technology is easy, but people are hard. This conversation centers around how to use behavioral economics and other processes to assist in getting IT organizations to adopt DevOps practices. How can we use game theory to encourage empathy in an organization? How can you, as an individual contributor, help drive positive change in your team, company, and community? Nirmal Mehta fosters thought and dialogue on addressing the people and IT cultural needs as organizations transform.



  • Nirmal Mehta, Chief Technologist, Booz Allen Hamilton
Networking Events
We are excited to open our expanded office at the Austin Capital Factory to industry professionals in the SXSW community. Join us on the 8th floor for networking, food and drinks, and mixed reality fun!

Capital Factory AI Community Mixer and Showcase
Saturday, March 9, 6:00 – 9:00 p.m.

RVSP Now (Industry professionals only)  

Capital Factory XR Get Down & Beat Saber Open Finals
Sunday, March 10, 6:00 – 9:00 p.m.

RSVP Now (Industry professionals only)  

Tech Demos: Put the Future of Innovation in Your Hands
Get in touch with the latest tech from Booz Allen. Showcasing prototypes of breakthrough projects like Enforce Field, District Defend TM, and, witness the transformative impact of tech on everything from national defense to daily life.
  • District Defend®
    Secure mobility solution that uses location-based technology to minimize risk by enforcing security measures at a centralized level. Learn more

    An e-Commerce platform that provides citizens with online access to recreational opportunities on public lands and waters. Visit the site.

  • Tabletop Commander
    A strategic mission planning tool that utilizes artificial intelligence and visualization to quickly simulate exercises and analyze outcomes from multiple perspectives. Learn more

  • ANCHORS Aweigh
    Sister system to the original hackable maritime test bed used in the HACKtheMACHINE hackathon series.

  • MC-130 Jumpmaster
    A parachute training simulation built with virtual reality technology to teach real world geographical points of interest and drop zones. 

  • Enforce Field
    Enables the detection, classification, and tracking of drones in operational airspaces using patented computer vision technology. 

  • SNAP[x]
    Identifies and measures the severity of emerging environmental and health concerns through computer vision on an Open Data Platform. 

  • Sensor Processing Unit - HUD + DOME
    Demonstrates how seamless IoT sensor processing and wearable technologies can empower warfighters to make educated, data driven, decisions in the battlespace.

  • AI-Enabled Radio Communications
    Illustrates how signal classification through machine learning can transform secure communications (patent pending). 

  • AI Art Mirror
    Uses deep learning to recognize user poses and "paint" what it sees through an attached camera in the style of the artist selected in real time. 

  • AI Neo Mirror
    Applied deep learning to recognize user poses and classify what it sees through an attached camera. 

  • AI Video Kiosk
    Showcases a wide variety of videos illustrating some of Booz Allen's past, present, and future projects related to machine learning, data science, and AI.

Beat Saber Open Tournament
A little competition never hurt anyone. Whether you are new to VR gaming or you have cleared the Beat Saber Hall of Fame, all are welcome to try their hand at one of the newest, most exciting, VR games out today. Top contestants will receive an invite to an exclusive AR/VR party Sunday night and have a chance to compete for a brand new Dell Alienware Laptop!


Citizen Experience Forum at WeDC House

“We the People” of 2019 are redefining the citizen experience in the digital era. Join us for a discussion about the future of public service and check out our panel on the Generation Z Promise. 

Citizen Experience Forum at WeDC House

Come on over to WeDC House and make your voice heard. Our interactive chats on “The Sharing Democracy” and “The Generation Z Promise” will stretch your mind and challenge you to help co-create the future of our society.    

The Sharing Democracy
2:00 p.m. - 2:45 p.m.

Platforms like Uber, Airbnb, and TaskRabbit have transformed the way we connect with people and services. What if we brought a similar platform approach to the future of public service? Join us in this fireside chat to discuss a new vision for the future public service to improve the citizen experience for everyone. 



  • Allie Brandenburger, CEO, The Bridge


  • Julie McPherson, Senior Vice President, Digital Solutions, Booz Allen Hamilton
  • R. Patrick Bixler, Assistant Professor, LBJ School of Public Affairs, University of Texas
The Generation Z Promise
3:00 p.m. - 3:45 p.m.

What will the American Promise mean for the next generation? Generation Z, the group born after Millennials, is approaching early adulthood and beginning to enter the workforce. This group includes the first mobile natives and will likely inherit an AI-driven economy. Join us for a fireside chat to discuss the promises we are making to Gen Z and how the largest, most diverse generation in our history will help create a better future for all of us. 



  • Chris Wink, CEO,



  • Osama Malik, Principal, Digital Strategy, Booz Allen Hamilton
  • Melanie Shreffler, Senior Director of Insights, Cassandra


Sign Up for SXSW Updates

Get in Touch    

Let’s work together to create a better tomorrow.