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April 08, 2015
McLean, Va. — Today Booz Allen Hamilton (NYSE: BAH) released “Getting the Customer Experience Right: Auto Industry Priorities in 2015.” From making more fuel efficient trucks and SUVs to putting the race car experience in customers’ driveways, automakers are challenged to keep pace with demand, regulation, innovation and competition.
Assembled from dialogue with original equipment manufacturers (OEMs), the firm’s industry research and its expertise in cyber security and data analytics, these priorities focus on the fundamental principle of the customer experience.
“Staying ahead is becoming even more challenging for OEMs as we encounter a new era of connectivity. Users expect their vehicles to join the Internet of Things, plugging into their personal ecosystem of electronic devices to improve their experience,” said Jon Allen, a Principal at Booz Allen. “This ‘Connected Society’ provides endless opportunities to redefine and enhance the customer experience,” said Allen. “Automakers that own this transformation, focus on the end user experience, and build relationships of trust will thrive.”
To keep pace with fast evolving customer demands, Booz Allen recommends automakers consider six key priorities for 2015:
Booz Allen’s Commercial Solutions team recently published “The Connected Vehicle Moment,” a Viewpoint that elaborates on how OEMs can generate new revenue streams and develop brand differentiators.
About Booz Allen
For more than 100 years, military, government, and business leaders have turned to Booz Allen Hamilton to solve their most complex problems. As a consulting firm with experts in analytics, digital, engineering, and cyber, we help organizations transform. We are a key partner on some of the most innovative programs for governments worldwide and trusted by their most sensitive agencies. We work shoulder to shoulder with clients, using a mission-first approach to choose the right strategy and technology to help them realize their vision. With global headquarters in McLean, Virginia and more than 80 offices worldwide, our firm employs more than 26,100 people and had revenue of $6.7 billion for the 12 months ending March 31, 2019. To learn more, visit BoozAllen.com. (NYSE: BAH)