It takes great effort to protect a company’s reputation and resources, but only one act to damage them. Before a major corporate sponsorship last year, Booz Allen’s client was warned about potential violence. The early warning came from Booz Allen’s cutting-edge system that analyzes reputational, geopolitical, cyber, and physical security risks. The capability provides targeted daily intelligence to the client’s top leaders, and early warning of risks that could negatively impact the client’s reputation.
Booz Allen’s first task—to devise a better way to monitor and protect brand reputation across all of the client’s companies and sub-brands—started the process. The client needed a more effective way of analyzing risks and trends that could affect its reputation—from competitive positioning, product issues, and customer perceptions in different markets, to the security of its employees and intellectual capital. It was a tall order—the company has hundreds of operating companies, tens of thousands of healthcare and consumer products, and millions of customers.
The Booz Allen team developed a cutting-edge Global Reputation Intelligence System (GRIS). The system provides real-time and predictive intelligence, melded with user-friendly dashboards, to enable data-driven decision making. GRIS also helps predict the life cycles of future product recalls, lawsuits, and opportunities, and provides critical advance notice of threats.