An unstable global economy, fraught with geopolitical uncertainty, left many wondering if companies in the Middle East and North Africa (MENA ) would struggle to turn a profit in 2016. Yet, just as challenges have come to characterize the region’s business landscape, so too have a wealth of technological advances—advances that hold great potential for companies across multiple sectors, with retailers prime amongst them.
In particular, developments in digital commerce and underlying predictive customer analytics promise to deliver significant opportunities to a sector that is forecast to grow by 4.6 percent region-wide next year. If seized, this opportunity could not only offset the economic pressures that retail now faces, but take the sector to new heights.
But there is a caveat: To realize this potential, retailers must learn how to successfully navigate the digital space and turn the deluge of public and customer data scattered across their different business units into tangible business results at their fingertips.