Connectivity—from design concept to manufacturing driving experience—has become pervasive in automotive, and the next five years are poised to be more disruptive than the last 50. As connected vehicles integrate with our digital lives, customer safety, privacy, reliability, and quality have become more than an engineering challenge. Now, they require you to understand evolving threats, secure increasingly complex systems, and adapt to creative, persistent adversaries.
As a result, cybersecurity has emerged as a key business driver: It reinforces the importance of quality and reliability, and it protects customer safety and privacy. The challenge is to secure vehicles and connected services without hindering the customer experience.
“How do you protect sensitive customer data while balancing ease of use, cost, and scale? Better cybersecurity practices.”