The Entertainment Economy
This book explores how mega-media forces are transforming our lives.
In The Entertainment Economy, author Michael Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.
From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like the entertainment business, have to turn to content for the competitive edge.
Wolf, a Senior Vice President with Booz Allen Hamilton, shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defines by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, Wolf shares his unique insights, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly "There's no business without show business."
book summary posted in 1999
