The Allianced Enterprise: Breakout Strategy for the New Millennium

Within five years, the value of alliances is projected to range between $30 trillion to $50 trillion. Peter F. Drucker has said that there is not just a surge in alliances but "a worldwide restructuring" is occurring in the shape of alliances and partnerships.

Recent surveys by Booz Allen have revealed:

• More than 20% of the revenue generated from the top 2,000 U.S. and European companies now comes from alliances, with more predicted in the near future.

• These same companies earn higher ROls and ROEs on their alliances than from their core businesses.

• Leading edge alliance companies are creating a string of interconnected relationships which allows them to overpower the competition.
• The traditional "command and control" organizational model is inadequate to manage the complex set of relationships forming outside the direct control of the corporation.

Why is a new organizational model called for? What does it look like? How does it work? How does it differ from the traditional "command and control" organizational model, which has worked so well up to now?

"The Allianced Enterprise - Breakout Strategy for the New Millenium" addresses these questions, and covers:

• The Five Driving Forces Behind Alliances
• The Three Alliance Models
• Filling Single and Multiple Gap Deficiencies
• Creating Integrated Products and Services
• Forming a Breakout Offering
• Four "Pure Tone" Alliance Models
  • Franchise Model: Deep Bench Strength
  • Portfolio Model: Hub and Spoke
  • Cooperative Model: Mutual Benefit
  • Constellation Model: Integrated Service Offering