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"Apple Beats Estimates In 2nd Period As MacBook Air Sales Surge" On April 24, 2008, Bloomberg cited Booz Allen's Barry Jaruzelski in an article about Apple's elevated second quarter profits as a result of sales of Macintosh personal computers. "We're seeing this Mac resurgence because of the sex appeal of the brand," says Jaruzelski. "The MacBook Air is novel enough that it brings people into the Apple store, even if they're not in the market for it," he adds.
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