Frenemies

How Unexpected Business Partnerships are Redefining Competition

Whether they seem more like competitors or maybe just incompatible these surprising partnerships are popping up across industries and include some of the biggest names in business.

Getting partnerships right can make the difference between decline and transformative growth. But there isn’t a formula for entering the perfect relationship. It’s art, not science. It requires taking some risk, having confidence in your brand, and a vision for tomorrow that’s bigger than the tasks of today. Understanding what's driving the frenemies trend, knowing what options best fit your needs, and making yourself an effective partner are all critical to success.



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