Public Relations

Public relations is one of the most credible and cost-effective methods for projecting a positive image and communicating your organization’s strengths and mission to both internal and external audiences.

Booz Allen defines public relations as planned, sustained, and measurable efforts to establish and maintain positive relationships between an organization, its stakeholders, and other audiences.

Whether your organization is looking to enhance or change its identity, launch or reposition a program or service, gain recognition from specific stakeholder groups, or alter negative perceptions, Booz Allen’s public relations specialists can help. They will leverage their communications experience and expertise to reach your key stakeholders with clear, consistent, and powerful messages, images, and products that have an immediate and lasting impact.

Booz Allen has expertise and proven success in all aspects of the public relations life cycle, including strategy and planning, tools and tactics, and measurement and evaluation.

Link here to the complete Public Relations Capability Sheet.

This page was last updated 17 September 2009.