Booz Allen's Service Offerings

The table below highlights some of Booz Allen services offered through this contract vehicle. Booz Allen’s team of professionals is highly skilled in all aspects of strategic communications, from marketing and advertising to information management and public information. We provide proven and cost-effective tactics based on our clients' specific needs. We offer each client a tailored blend of best practices and strategic solutions in public affairs, branding, social media, public and media relations, outreach, event management, stakeholder relationship management, corporate and change communications, communications planning and implementation, risk and crisis communications, measurement, and leadership messaging.

Task Area	Booz Allen Offerings
Communication Strategy & Planning	Analyze mission, goals and objectives to develop communication strategies, plans and, tactics Identify audiences for the communications Assess reputation risk Develop objectives, themes and messages Synchronize related communication events across command, echelon, agency and governmental lines Establish measures of performance and measures of effectiveness Monitor implementation of communication plans Make assessments of strategy, plan and, tactical effectiveness
News media relations	Develop media strategies, including online media strategy, and news release strategy and distribution Use messaging consistency process with targeted media Develop press kits, organize and manage media tours and media relationships, including media outreach and placement
Mass media monitoring and analysis	Track news media, Internet-based social media and other media Conduct content analysis, including message analysis, analysis of an article’s tone, prominence, and quality of coverage Develop and implement a technology tool to gather, analyze, report on, and archive media clips
Communication environment assessment	Conduct special population studies Identify communications vehicles and channels, and determine communication goals and objectives Design feedback mechanisms/tools to evaluate the effectiveness of current communication practices
Intra-organizational messaging alignment	Conduct stakeholder analysis, message analysis, and communication assessment Develop a strategic communications plan, including message consistency, alignment, and delivery Provide leadership messaging and preparation
Development of print, audio, visual, web-based, and other informational materials	Develop effective and creative branding and campaign strategy Provide all aspects of visual information marketing, including concept development, design and imagery creation, and production of print, audio, and visual products Provide marketing/promotional writing, editing, and formatting and professional editorial services Design interactive media and 2D/3D animation to enhance training, website and special events
Event tracking, scheduling, and synchronizing	Identify major events for participation, key leadership engagement and other appropriate resources Develop a process to plan, organize, record, and track details of event Research, develop and maintain a conference and events matrix to proactively plan for and participate in key events
Community relations and outreach program coordination	Develop public participation and strategic plans, including key stakeholder engagements and communications and outreach/grassroots activities Plan, execute and manage all stages of community relations/outreach events Develop tailored key messages and identify appropriate communication tactics
IT support and analysis	Provide IT expertise and manpower support Develop and implement IT solutions to enhance the collection, interpretation and reporting of information Develop technology strategies, design architectures, build infrastructure to support networks and communications platforms and deploy packaged solutions Provide analysis of future challenges and needs and the technology to meet those challenges and needs
Website/portal management, data entry, and training	Design, construct and management of website Develop user-friendly layout and content Develop web instructional materials and provide training classes
Meeting and conference planning and support	Define meeting/conference’s desired outcomes and process Provide facilitation, logistics preparation, program agenda development, and promotional and marketing materials production Provide social media interactive tools, e.g. twitter, blogging Provide on-site coordination, registration desk support, hotel coordination, security coordination, VIP coordination, and facility services Analyze team dynamics, develop post event evaluation, and capture decisions, commitments, and action items from the meeting/conference
Report/point paper/pamphlet writing, editing, and printing	Provide subject matter expert to write analysis reports and point papers Provide professional editorial writing and editing, and creative market and promotional copywriting Provide graphic and printing support services
Research and analysis of information on DoD, Navy, and Joint public affairs	Conduct market research, opinion polls, and surveys internationally Evaluate and assess data Report on analysis and overall impact, and develop solutions
Civilian and military total force manpower (TFM) support and analysis	Develop and/or provide data-driven tools and technology to support alignment of human capital to business strategy Conduct workforce planning, including analysis and assessment processes and development of competency models Provide human resources advisory services and solutions for enhanced workforce performance, via organizational structure/work function/job design, and survey and evaluation programs
Joint Capabilities Integrated Development System (JCIDS) support	Conduct Capability Based Assessments (CBA) to determine gap between current warfighting capabilities and needed future capabilities Develop Initial Capability Documents (ICDs), Capability Development Documents (CDDs), and Capability Production Documents (CPDs) Monitor status of JCIDS products in the Knowledge Management/Decision Support tool Process stewards for Doctrine, Organization, Training, Materiel, Leadership, Personnel, Facilities (DOTMLPF)Change Recommendations (DCRs)
Planning, Programming, Budgeting, and Execution System (PPBES) support	Maintain Planning, Programming, Budgeting, and Execution (PPBE) processes. Develop, analyze, evaluate, and prepare reports and queries Conduct the formulation, execution, and analysis of funding requirements Provide analytical support for budgetary and statistical budget formulation activities Perform a wide variety of technical tasks in support of the financial analysis process, including gathering, compiling, and analyzing data from a broad range of sources, using a variety of analytical techniques
Business case analysis development and assessment	Provide structured methodologies and proven analytics with decision-ready information to enable the need to: make sound investment and procurement choices justify funding, manage budgets, and manage costs control programs, analyze performance, ensure compliance, and mitigate risks Provide capabilities and services drawn from three major areas: Applied Economic Analysis (AEA), Integrated Financial Resource Management (iFRM), and Quantitative Management Controls (QMC) Perform cost, benefit and risk comparison and analysis and develop alternative solutions Research and incorporate governance requirements from Office of Management and Budget (OMB) and Program Assessment & Evaluation (PA&E) guidance and others
Analysis of Navy policies and doctrines that affect public affairs	Assess policies and doctrines affecting Navy public affairs long-term strategic goals Provide the expertise to conduct sophisticated, quick-response analyses

This page was last updated 17 September 2009.