Grant Reed McLaughlin
As Chief Marketing & Communications Officer, Grant is responsible for providing strategic direction for firm communications, integrated marketing efforts, community partnerships, and promoting a unified Booz Allen Hamilton brand worldwide. Championing the company’s focus to be an innovative and essential partner to our clients, Grant and his team will partner with leadership, markets and employees to amplify Booz Allen’s brand, support growth platforms, engage with employees, and connect with the communities where we live and work.
Prior to being appointed to his current role, Grant served as a key leader in shaping functional and market business offerings. He was instrumental in building the firm’s strategic communication business from less than 10 people to a capability of more than 700 in fewer than 10 years. His business portfolio included an integrated management team of emerging technologists, social marketers, transformation drivers, and analytical powerhouses that are reshaping the way clients look at, and innovate in, their mission centered programs. Grant will bring the successful strategies implemented to achieve clients’ missions combined with his first-hand insights of market needs, to advance the Booz Allen brand for clients, employees, and investors.
With more than 20 years of communications consulting experience, Grant is changing the conversation around digital communications, collaboration, engagement, organizational transformation, and measurement to solve our nation’s toughest challenges. He is proud of the work he, and his teams, led, driving outcomes in areas such as creating an agency’s organizational construct to help protect our nation from threats; developing programs to help citizens navigate their eligibility to receive government benefits; designing health promotion campaigns to build resilience, facilitate recovery and support reintegration of returning service members, veterans and their families; transforming organizations to better communicate with constituents about tax collection and enforcement; quantifying economic impacts of diabetes on the economy of the United Arab Emirates; and creating digital tools to improve citizen participation and engagement. His work has resulted in hundreds of industry awards, including the coveted PRSA Bronze and Silver Anvils and recognition in the PR Hall of Fame.
Mr. McLaughlin is a board member of the Bethany College Alumni Council; a member of the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the American Public Health Association (APHA), and a life-time member of International Association for Public Participation (IAP2) and he served two terms each as a board member on the board of IAP2 and the Alzheimer’s Association National Capital Region.
Mr. McLaughlin has earned certificates in:
- Public Participation, the International Association of Public Participation (IAP2)
- PROSCI, PROSCI Change Management Learning Institute
- Focus Group Moderation, RIVA
- Environmental Management and Sustainability, The George Washington University
- Leadership in the 21st Century, Harvard’s Kennedy School of Government
- Measurement and Evaluation; Organizational Development and Change Management Advanced Practitioner (CMAP), Georgetown University
- Kellogg on Branding; Strategic Marketing in Today’s Media World, Northwestern’s Kellogg School of Management
He holds a B.A. degree in communications from Bethany College, and an M.A. in political management from The George Washington University and resides in Arlington Virginia with his wife Tracey and their three children.
profile updated July 2015