1930s — The new enterprise builds a client base.
1934 — James L. Allen leaves the firm to take a position at Ditto Inc. The firm opens its first branch office, in New York City, with George W. Fry in charge.
1935 — The firm changes its name to Edwin G. Booz and Fry Surveys. Carl L. Hamilton, from Weyerhauser, joins the firm as partner.
1936 — Allen returns and the firm become a four-person partnership called Booz, Fry, Allen, & Hamilton. Clients include Container Corp. of America. Work for American Red Cross leads to more institutional work.
1939 — Firm forges relationship with Johnson Wax that continues through the 1990s.
