Engaging external stakeholders in a two-way dialogue through outreach efforts is an essential element of building meaningful and lasting stakeholder relationships and public trust. The ability to educate and influence audiences while addressing the conflicting views, interests, concerns, or misunderstandings of external stakeholders can often mean the difference between a successful project and a failed effort.
Booz Allen’s outreach approach includes the use of comprehensive outreach planning, proven outreach tactics, cutting-edge contact management and virtual collaboration tools, and well-designed and coordinated governance structures.
We develop public participation and strategic outreach plans to drive stakeholder communications and outreach/grassroots activities. The plans build on stakeholder analysis, identify which internal and external stakeholders must be engaged, and define key messages.
Booz Allen employs a wide variety of outreach tactics tailored to an organization’s mission and goals and stakeholder preferences and blended seamlessly for the most effective results. These diverse methods include:
To ensure an organization’s outreach efforts have meaningful impact, we track and assess stakeholder engagement through methods such as contact management systems. We employ web-based software that provides a comprehensive method to plan, organize, record, and analyze outreach activities and stakeholder contacts. The result is a continually evolving public outreach program—one that changes or adapts as stakeholder views, interests, and needs change. In addition, we employ a number of new media and virtual collaboration tools to ensure successful stakeholder outreach and involvement.
Link here to the complete Outreach Capability Sheet.
Contract Number: N00189-09-D-Z036
Contract Period: April 15, 2009 through April 14, 2014 (Base year plus four option years)