Event Management

Client organizations frequently use workshops and conferences as venues to share information or training, build stakeholder buy-in for new initiatives, or partner with industry. Achieving these objectives requires focused key messages and agenda topics, inspiring speakers and presenters, a multi-faceted marketing and promotion campaign, and appropriately branded event materials. Furthermore, a wide array of complex regulations govern how conferences may be conducted, as well as the huge variations in pricing and options hotels and other facilities offer. These legal, ethical, and fiscal complexities make hosting a conference or event a true risk management challenge that requires professional expertise.

Booz Allen understands that successful event planning and execution require organization, creativity, and attention to detail. Using a turnkey methodology and project management expertise, Booz Allen provides a full spectrum of consulting services for events of all formats and attendance sizes. We base our offering on the Maslow’s Hierarchy of Needs theory as a best practice.

We offer the following conference planning and event management services:

Planning

• Assist in developing effective program agendas using technical reach-back expertise as needed
• Develop the appropriate key messages for all event-related materials suited to diverse audiences
• Use project management tool sets to manage timelines and budget
• Negotiate best value with facilities and vendors
• Integrate Department of Defense protocol and contractual requirements for planning and event execution
• Develop audience-specific promotional and marketing materials
• Recruit dynamic keynote speakers and subject matter experts
• Develop and host websites suitable for event promotion and registration management
• Develop marketing/promotional campaigns utilizing mass media (e.g., print, radio, TV, Internet)

Execution

• Provide professional on-site support with appropriate domain knowledge
• Create and deliver the appropriate training message and materials
• Offer professional facilitation services for team building and mediation
• Provide domain-knowledgeable personnel for note-taking services

Evaluation

• Furnish the appropriate tools required to measure and evaluate event success and to help prepare for follow-on events
• Provide detailed analysis on meeting content, logistics, attendance, and delivery of key messages

Link here to the complete Event Management Capability Sheet.