High-stress situations dramatically change the rules of communication. When people are stressed and upset during a crisis or emergency, they can become less trusting, have difficulty processing information, and often become prone to negative thinking. Anything less than full anticipation, preparation, and practice can jeopardize trust and credibility with employees, the media, and the general public. Worse, it can result in disrupted operations, harm strategic relationships, and cause irreparable damage to reputations.
We partner with our clients to successfully anticipate potential crises, and we prepare and practice science-based and system-wide communications in homeland security, emergency management, defense, transportation and infrastructure, public health and health care, agriculture and food security, environmental protection, energy, and the commercial sector. Our communications services include:
Booz Allen also offers an integrated approach to social media and crisis communications to establish interactive tools for emergency management.
Booz Allen provides in-depth guidance on how to integrate social media into a comprehensive crisis communications strategy; ways to grow, broaden, and activate social networks; the use of viral video to share emotionally resonant stories; the changing nature of citizen-based news gathering; and the importance of partnering with the public in creating dynamic content. With expertise in all aspects of social media (YouTube, Twitter, Facebook, Flickr, blogs, Google Maps, RSS feeds, quik, etc.), Booz Allen has built a successful social media presence for daily communication, employee engagement, and emergency response for organizations such as the Federal Emergency Management Agency, Military Health System, Transportation Security Administration, and many more.
Link here to the complete Crisis Communications Capability Sheet.
Contract Number: N00189-09-D-Z036
Contract Period: April 15, 2009 through April 14, 2014 (Base year plus four option years)