Communications Planning and Implementation

Organizations and the environments in which they operate continue to rapidly evolve. Such significant change and transformation requires proactive communications planning and implementation to ensure the engagement of key stakeholders at the right time, in the right manner, and with the right responsiveness to achieve business objectives.

Booz Allen can help your organization establish a comprehensive communications plan that effectively reaches each target audience through a variety of communication tools and tactics. Our approach includes the following steps:

• Identify and prioritize internal and external stakeholders
• Assess current communication practices
• Benchmark communication practices of comparable organizations and identify best practices
• Define and clarify strategic goals and objectives for communicating
• Develop key themes and messages that resonate with each stakeholder group
• Recommend communications channels, media, and vehicles to deliver tailored messages
• Establish the frequency and timing of message delivery
• Identify and prepare change champions
• Implement the communications plan
• Evaluate the effectiveness of communications activities (messaging, channels, timing)
• Revise and retool the communications plan based on feedback

We help organizations develop and implement communications strategies designed to engage, influence, and inspire both internal and external stakeholders.

• Analysis: Identify internal and external stakeholders, identify communications vehicles and channels, and determine communication goals and objectives in support of the program’s mission/vision
• Design: Prepare communications themes; develop key messages; and determine the frequency, timing, and methods for delivering messages to stakeholders
• Development: Recommend initiatives and communications tools, tactics, products, and vehicles to support organizational messages
• Implementation Plan: Outline time frame, milestones, and approach for engaging communicators (formal and informal) to execute communications strategy
• Evaluation: Design feedback mechanisms or tools/products to evaluate the effectiveness of communications, document and track key activities in a project plan, and participate in program-level reviews to document feedback and concerns
• Ongoing Support: Assist communications plan updates based on evaluation

Link here to the complete Communications Planning and Implementation Capability Sheet.