Booz Allen's Service Offerings

Communication Strategy & Planning

• Analyze mission, goals and objectives to develop communication strategies, plans and, tactics
• Identify audiences for the communications
• Assess reputation risk
• Develop objectives, themes and messages
• Synchronize related communication events across command, echelon, agency and governmental lines
• Establish measures of performance and measures of effectiveness
• Monitor implementation of communication plans
• Make assessments of strategy, plan and, tactical effectiveness

• Develop media strategies, including online media strategy, and news release strategy and distribution
• Use messaging consistency process with targeted media
• Develop press kits, organize and manage media tours and media relationships, including media outreach and placement

• Track news media, Internet-based social media and other media
• Conduct content analysis, including message analysis, analysis of an article’s tone, prominence, and quality of coverage
• Develop and implement a technology tool to gather, analyze, report on, and archive media clips

• Conduct special population studies
• Identify communications vehicles and channels, and determine communication goals and objectives
• Design feedback mechanisms/tools to evaluate the effectiveness of current communication practices

• Conduct stakeholder analysis, message analysis, and communication assessment
• Develop a strategic communications plan, including message consistency, alignment, and delivery
• Provide leadership messaging and preparation

• Develop effective and creative branding and campaign strategy
• Provide all aspects of visual information marketing, including concept development, design and imagery creation, and production of print, audio, and visual products
• Provide marketing/promotional writing, editing, and formatting and professional editorial services
• Design interactive media and 2D/3D animation to enhance training, website and special events

• Identify major events for participation, key leadership engagement and other appropriate resources
• Develop a process to plan, organize, record, and track details of event
• Research, develop and maintain a conference and events matrix to proactively plan for and participate in key events

• Develop public participation and strategic plans, including key stakeholder engagements and communications and outreach/grassroots activities
• Plan, execute and manage all stages of community relations/outreach events
• Develop tailored key messages and identify appropriate communication tactics

• Provide IT expertise and manpower support
• Develop and implement IT solutions to enhance the collection, interpretation and reporting of information
• Develop technology strategies, design architectures, build infrastructure to support networks and communications platforms and deploy packaged solutions
• Provide analysis of future challenges and needs and the technology to meet those challenges and needs

• Design, construct and management of website
• Develop user-friendly layout and content
• Develop web instructional materials and provide training classes

• Define meeting/conference’s desired outcomes and process
• Provide facilitation, logistics preparation, program agenda development, and promotional and marketing materials production
• Provide social media interactive tools, e.g. twitter, blogging
• Provide on-site coordination, registration desk support, hotel coordination, security coordination, VIP coordination, and facility services
• Analyze team dynamics, develop post event evaluation, and capture decisions, commitments, and action items from the meeting/conference

• Provide subject matter expert to write analysis reports and point papers
• Provide professional editorial writing and editing, and creative market and promotional copywriting
• Provide graphic and printing support services

• Conduct market research, opinion polls, and surveys internationally
• Evaluate and assess data
• Report on analysis and overall impact, and develop solutions

• Develop and/or provide data-driven tools and technology to support alignment of human capital to business strategy
• Conduct workforce planning, including analysis and assessment processes and development of competency models
• Provide human resources advisory services and solutions for enhanced workforce performance, via organizational structure/work function/job design, and survey and evaluation programs

Joint Capabilities Integrated Development System (JCIDS) support

• Conduct Capability Based Assessments (CBA) to determine gap between current warfighting capabilities and needed future capabilities
• Develop Initial Capability Documents (ICDs), Capability Development Documents (CDDs), and Capability Production Documents (CPDs)
• Monitor status of JCIDS products in the Knowledge Management/Decision Support tool
• Process stewards for Doctrine, Organization, Training, Materiel, Leadership, Personnel, Facilities (DOTMLPF)Change Recommendations (DCRs)

• Maintain Planning, Programming, Budgeting, and Execution (PPBE) processes. Develop, analyze, evaluate, and prepare reports and queries
• Conduct the formulation, execution, and analysis of funding requirements
• Provide analytical support for budgetary and statistical budget formulation activities
• Perform a wide variety of technical tasks in support of the financial analysis process, including gathering, compiling, and analyzing data from a broad range of sources, using a variety of analytical techniques

• Provide structured methodologies and proven analytics with decision-ready information to enable the need to:
  • make sound investment and procurement choices
  • justify funding, manage budgets, and manage costs
  • control programs, analyze performance, ensure compliance, and mitigate risks
• Provide capabilities and services drawn from three major areas: Applied Economic Analysis (AEA), Integrated Financial Resource Management (iFRM), and Quantitative Management Controls (QMC)
• Perform cost, benefit and risk comparison and analysis and develop alternative solutions
• Research and incorporate governance requirements from Office of Management and Budget (OMB) and Program Assessment & Evaluation (PA&E) guidance and others

• Assess policies and doctrines affecting Navy public affairs long-term strategic goals
• Provide the expertise to conduct sophisticated, quick-response analyses